The Italian firm that has always distinguished itself by its sharp avant-garde character in the use of materials and particular exhibition vision, attends this new edition of Cevisama under the slogan “Welcome to Backstage” with the interpretation of its space and projects behind the scenes, the most privileged showcase to take note of trends in the ceramic sector. Backstage, is the place where everything comes to life under a frenetic pace, the scenario where the materials are combined with the latest technology before being shown to the general public.
Accessing the ‘backstage’ is one of the greatest desires of those who attend a fashion show. For this purpose, this space brings to the visitor a valuable experience from its privileged position in the world of ceramic tendencies.
In this backstage created for the occasion, Smalticeram, the italian firm installed in the province of Castellón since the year 2000, persists in its commitment to the added value, the “Made in Italy”, an innovative criterion, where the forms and materials have an identity own. The same as in the previous edition led to a rigorous jury composed of members of the official College of Interior designers of the Valencian Community, to grant for unanimity the first prize in the stands design.
In recent months Smalticeram in their eagerness and constant concern to improve their products, has created New SJ-SD based on solid synergy with its customers. A new series of materials with a low emission of organic substances. The latest generation of inks for digital decoration systems, capable of creating an odour-free space contributing to respect for the environment and the environment.
On the other hand, New SJ-SD also offers Tracer, an innovative application that creates a relief effect with hidrorrepelentes features, resulting in a material suitable for outdoor application, as shown by Il Bosco development. The backstage also shows original surface finishes of different enamels combined with the decoration of these special inks.
Nowadays, the projects are becoming more sophisticated, the creations introduce innovative shapes and materials thanks to the development of new technologies, where Smalticeram intervenes in a very active way with the manufacturers of ceramic machinery in the creation and testing of their new materials.
Thanks to this continuous development with the different manufacturers, Smalticeram also shows some materials developed for applications that will be definitively imposed in our sector. The Millennial Dark project is one of those innovations in the category of dry decoration. Developed with GFA, a new type of grit suitable for applications with digital glue. It brings high performance to the product and a great aesthetic result in the final finish.
Smalticeram works closely with the main producers of the sector worldwide, offering its most avant-garde products and services. In this sense, the group focuses its efforts on the latest advances in enamels for Full Digital Technology and its XL formats. This technology is present in the project fully Wood, which thanks to its great physical and mechanical characteristics make it unique for the walltiles, offering numerous possibilities in the world of architecture.
Smalticeram foresees a massive attendance of visitors during this fair of Cevisama taking into account the good moment that crosses some of the markets where the company acts and the great acceptance of the general public that visits its stand, in search of new applications and trends within the habitat sector.
As for its more immediate plans, Smalticeram continues to take advantage of the confidence of the countries where it maintains its strength, to continue expanding globally, offering its services and technical assistance, together with the innovation of the manufacturing process.
The backstage of Smalticeram is located at Level 3, Pavilion 3, stand D28.
Image of Moodboard, technique to establish the development of ceramic projects.
Mathisse, a walltile that incorporates GFA applied with digital glue.
Photographs: Smalticeram España S.A.