CEVISAMA, the International Ceramics Exhibition for architecture, bathroom and kitchen equipment, natural stone, raw materials, frits, glazes and colors, together with CDICV, the official College of Interior designers of the Valencian Community, organize per second Year in a row the Cevisama award for interior design to the best stand 2018. Its objective is to recognise the efforts of exhibitors in the realization of their exhibition spaces, taking into account a whole set of values, among which the ephemeral architecture and the optimal temporary presentation of a product in its fair context.
In the present edition of Cevisama, the jury has awarded the Italian firm the second prize, after the first award was unanimously won by 2017. One of the representatives of the jury and component of the team of the CDICV outlined the originality of the stand projected by Smalticeram and Eikon Design, valuing its innovative criterion, its forms and materials as well as the harmonious ensemble between the stand as a continent and the product exhibited as a content of more than 720 exhibitors of Cevisama.
Smalticeram, the Italian firm that has always distinguished itself by its marked avant-garde character in the use of materials and particular exhibition vision, came to Cevisama under the slogan “Welcome to Backstage”, presenting its particular fair of materials, with The interpretation of its space and projects behind the scenes, the most privileged showcase to take note of trends in the ceramic sector.
“Backstage” is the place where everything comes to life under a frantic pace, says Juan Antonio Álvarez, head of marketing for Smalticeram España, the stage where materials are combined with the latest technology before being shown to the general public».
This space is accessed through a footbridge that crosses a huge audiovisual with suggestive images of raw materials used in the ceramic sector. Once inside the backstage there is a harmonious chaos presided over by a workbench with numerous projects made with the latest ceramic technology. In the diaphanous room has also recreated a makeup area with furniture and design, Integrating the projects that show new effects and materials developed for the applications that will soon break into the ceramic industry. In a corner of the ‘ backstage ‘ there is an artistic installation with large format ceramic that fulfils the function of Cyclorama, an improvised photographic studio to share the images with the designs that are about to “parade”.
And finally, between furniture and design objects, we find the office of the Director of the exhibition, an extravagant space full of contemporary winks among which stand out its walls with cements and skull-shaped stones.
«In Smalticeram creativity is an attitude, observing changes and innovating is a fundamental part of the daily process, in ceramics the smallest detail is capable of transmitting emotions and that is why it is invested in important resources and efforts in the stage of “research of ideas” to develop avant-garde products with essential and distinctive characteristics that endow the product with personality and value, says Juan Antonio Álvarez, this exhibition of Cevisama is the consolidation of this attitude, a space that brings to all visitors a valuable experience from a privileged position in the world of ceramic trends».
Photographs: Smalticeram España S.A.